From The Owner's Desk

APPRECIATE: PREPARING FOR 2021

APPRECIATING YOUR MOST VALUABLE RESOURCE

In continuing our Appreciate theme which has received a very positive reaction, I think it is wise to carry this concept through the year-end and suggest it is a practice to apply in the new year. This article will focus on how we can show our appreciation to our most valuable resource: our team members. Besides being the right thing to do, it makes perfect business sense. Recently, Yahoo Finance posted Facebook’s Five Future of Work Predictions in 2021.

TOP WORK PREDICTIONS FOR 2021

The top two predictions are:

PREDICTION 1
FRONTLINE WORKERS WILL BE AT
THE CENTER OF DECISION-MAKING WITH “CAREER FRONTLINERS” BEING THE NORM

In 2020, low-skilled or frontline workers have been repositioned as “essential workers” — further bolstering the new landscape of how we approach the world of work.

Anand points out that these workers — from delivery drivers and retail staff to teachers and doctors — will be at the centre of company decisions moving forward.

“Companies are starting to realise the invaluable and unique insights these workers, who are traditionally the first touch-point with customers, can bring back to their organisations,” he said.

“Businesses are now trying to make the working lives of these employees easier, by centralizing tools for tasks like getting shifts covered or sharing critical health and safety information with them instantly, on their mobile phones.”

The coronavirus pandemic has not just placed financial stress on companies and its employees but also the mental burden of working through a crisis and also balancing the physical and mental health implications.

“Companies have never been more aware that happy employees are those whose work has impact beyond the organization. Study after study shows that a sense of purpose is key to job satisfaction, and companies know that motivating workers means aligning their self-fulfillment with business goals,” said Anand.

In 2021, Anand predicts that corporate social responsibility and looking after employees’ health won’t be an added benefit anymore — it’ll be embedded in company goals and key performance indicators (KPIs).

“Businesses now realize they must do more to provide employees a social safety net. Those heeding that lesson will gain a major leg up on competitors, in areas like employee loyalty, retention, and productivity, versus those that don’t,” he said.

PREDICTION 2
HEALTH AND WELLBEING WILL BE THE NEW CORPORATE KEY PERFORMANCE INDICATOR (KPI)

PREDICTION 2
HEALTH AND WELLBEING WILL BE THE NEW CORPORATE KEY PERFORMANCE INDICATOR (KPI)

The coronavirus pandemic has not just placed financial stress on companies and its employees but also the mental burden of working through a crisis and also balancing the physical and mental health implications.

“Companies have never been more aware that happy employees are those whose work has impact beyond the organization. Study after study shows that a sense of purpose is key to job satisfaction, and companies know that motivating workers means aligning their self-fulfillment with business goals,” said Anand.

In 2021, Anand predicts that corporate social responsibility and looking after employees’ health won’t be an added benefit anymore — it’ll be embedded in company goals and key performance indicators (KPIs).

“Businesses now realize they must do more to provide employees a social safety net. Those heeding that lesson will gain a major leg up on competitors, in areas like employee loyalty, retention, and productivity, versus those that don’t,” he said.

PREPARING FOR THESE CHANGES

I believe, as management, that recognizing, rewarding, providing practical and personal convenience at work and home makes excellent business sense.

In 2021, the work week will be split between days at home and days in the office. Although at first, I was “happy” that work moved from the office to the home, now I look forward to days in the office where in addition to working side by side with my team on projects, I will be able to share personal anecdotes. I relish moments like learning of my assistant’s daughters’ achievements at school, seeing the smile on her face.

Promotional products help to make the office a bit more personal and invigorating. Please take a look at these items we have curated which make that trek to work a bit more bearable.

The reverse has been true at home where over the past several months people are looking for ways to make the home environment a bit more structured, allowing for creativity and efficiency to blossom.

The reverse has been true at home where over the past several months people are looking for ways to make the home environment a bit more structured, allowing for creativity and efficiency to blossom.

THE EMERGENCE OF BIZ-LEISURE APPAREL

Apparel is by far the number one promotional product and therefore deserves a special mention. At work, incorporating uniforms at all levels of the organization helps to raise moral and team spirit. This also creates a more desirable working environment. After months of wearing sweatpants in video conference meetings, no is looking forward to jumping back into their old business wardrobe. A new hybrid of attire is emerging which blends the comfort of home loungewear while being respectable enough to wear while building back our businesses. It is being called Biz-leisure, Business Comfortable or Elevated Apparel. It is more than just the Lululemon Spandex Pant and a tee but not as formal as the now becoming extinct three-piece suit. I am currently working with the industry-leading professionals to put together a collection.

As promotional product experts, we can help you put together a look and feel for multiple settings. Through the use Company Stores and Incentive Programs, you can prove your prove your appreciation for and get these items into the hands of your most valuable asset, your employees.

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