From The Owner's Desk

Branded Apparel Part 1 .D

APPAREL ACCOUNTS FOR 25% OF THE PROMOTIONAL PRODUCTS INDUSTRY
Apparel by far is the number one promotional product used by companies in our industry. In 2019, promotional products generated $24.2 Billion dollars in sales with apparel accounting for 25.4% or $6.15 billion dollars of it.

As business owners, when selecting ways to promote our brand in 2021, branded apparel is a must-have in any marketing program. But choosing to print the name of your company, sports team or charity event on a garment is just the decision. There are many options in screen printing.

 

WHAT IS SCREEN PRINTING?

For those of you completely new to promotional products, screen printing is the process of transferring a stenciled design onto a flat surface using a mesh screen, ink and a squeegee. Fabric and paper are the most commonly screen-printed surfaces, but with specialized inks, it’s also possible to print onto wood, metal, plastic, and even glass.

 

The process of screen printing has remained the same for over 100 years, but the technology has changed. There are now a wide variety of inks available which produce different effects and textures which you can incorporate to make your garment more impactful, desirable and durable which results in your brand and message resonating with your customers more and ensuring that it is remembered

APPAREL ACCOUNTS FOR 25% OF THE PROMOTIONAL PRODUCTS INDUSTRY
Apparel by far is the number one promotional product used by companies in our industry. In 2019, promotional products generated $24.2 Billion dollars in sales with apparel accounting for 25.4% or $6.15 billion dollars of it.

As business owners, when selecting ways to promote our brand in 2021, branded apparel is a must-have in any marketing program. But choosing to print the name of your company, sports team or charity event on a garment is just the decision. There are many options in screen printing.

WHAT IS SCREEN PRINTING?

For those of you completely new to promotional products, screen printing is the process of transferring a stenciled design onto a flat surface using a mesh screen, ink and a squeegee. Fabric and paper are the most commonly screen-printed surfaces, but with specialized inks, it’s also possible to print onto wood, metal, plastic, and even glass.

The process of screen printing has remained the same for over 100 years, but the technology has changed. There are now a wide variety of inks available which produce different effects and textures which you can incorporate to make your garment more impactful, desirable and durable which results in your brand and message resonating with your customers more and ensuring that it is remembered

SCREEN PRINTING INK OPTIONS

Soft Hand Inks
These inks, which are usually water based and therefore better for the environment, result in a very soft feel on the garment, as if it has soaked into the cloth. It allows a design to look more “Retail,” like you bought it in store. Soft Hand Inks are used when you want to achieve a distressed or vintage look.

Puff Printing

This is an ink that has been around for over 25 years. Puff ink expands when cured and adds a rounded, 3-D dimension to your design. It definitely has a high visual impact!

High Density Ink

Similar to Puff Printing, this is also an ink that creates a raised print, but with a clean edge. The dimension is created by printed in layers.

Gloss Print

This is gloss layer applied over a print to give it a wet, dimensional look. It is hard to resist wanting to touch this effect!!

Crystalina

A multicolor or clear flake which produces a glittery effect. Who can’t use a little sparkle in their life!

Foil

This is a two-step process where the design is applied with an adhesive and then the foil is heat pressed onto the garment leaving a shiny metallic finish print.

SCREEN PRINTING INK OPTIONS

Soft Hand Inks

These inks, which are usually water based and therefore better for the environment, result in a very soft feel on the garment, as if it has soaked into the cloth. It allows a design to look more “Retail,” like you bought it in store. Soft Hand Inks are used when you want to achieve a distressed or vintage look.

Puff Printing

This is an ink that has been around for over 25 years. Puff ink expands when cured and adds a rounded, 3-D dimension to your design. It definitely has a high visual impact!

High Density Ink

Similar to Puff Printing, this is also an ink that creates a raised print, but with a clean edge. The dimension is created by printed in layers.

Gloss Print

This is gloss layer applied over a print to give it a wet, dimensional look. It is hard to resist wanting to touch this effect!!

Crystalina

A multicolor or clear flake which produces a glittery effect. Who can’t use a little sparkle in their life!

Foil

This is a two-step process where the design is applied with an adhesive and then the foil is heat pressed onto the garment leaving a shiny metallic finish print.

As you can see, screen printing on apparel has tremendous decorating flexibility.

This, in turn, allows you to create unique, attractive, impactful and memorable promotions!

As you can see, screen printing on apparel has tremendous decorating flexibility.

This, in turn, allows you to create unique, attractive, impactful and memorable promotions!

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