From The Owner's Desk

NOW IS THE TIME TO BLAST YOUR BRAND

STARTING FROM SCRATCH…AGAIN!
2021 will be the year of getting to know the customer all over again. The pandemic has disrupted consumer behavior like nothing before and it is clear that we won’t be able to go completely back to “normal” when it’s done. Where we used to survive on marketing via repeat acquisition, strong companies will focus on retention of valued customers. There will be a lot more personalization of marketing in 2021. More people are working remotely and are in desperate need of new ways to stay connected. Personalized marketing will be important to replace that face-to-face value that many businesses lost during the crisis.

STARTING FROM SCRATCH…AGAIN!
2021 will be the year of getting to know the customer all over again. The pandemic has disrupted consumer behavior like nothing before and it is clear that we won’t be able to go completely back to “normal” when it’s done. Where we used to survive on marketing via repeat acquisition, strong companies will focus on retention of valued customers. There will be a lot more personalization of marketing in 2021. More people are working remotely and are in desperate need of new ways to stay connected. Personalized marketing will be important to replace that face-to-face value that many businesses lost during the crisis.

WE’RE OPEN FOR BUSINESS!

Now is the perfect time to let your customers that you are still around, still capable, and ready to assist them succeed in whatever way possible. Promotional products remain highly successful at growing and retaining customer loyalty. 53% of people use a promotional product at least once each week. Getting a giveaway with your name in their hands will ensure that they are thinking of you and your services repeatedly. Some of the most popular promotional products are apparel, drinkware, writing utensils, bags and wallets, and technology.

PPE REMAINS AN IMPORTANT PLAYER
Personal Protection Equipment (PPE) will remain one the biggest categories for 2021, but hopefully by 2022 it will be the smallest! Face coverings could become a permanent part of our business and personal lives. This offers a perfect place to have your brand front and center. Also important are sanitizers, gloves, and acrylic barriers.

 

FINALLY TAKING DIVERSITY SERIOUSLY
Issues surrounding social justice and diversity took center stage in 2020 and have definitely reverberated throughout all industries from hiring more diverse workforces to seek out minority-owned suppliers and resources.

 

WE’RE OPEN FOR BUSINESS!

Now is the perfect time to let your customers that you are still around, still capable, and ready to assist them succeed in whatever way possible. Promotional products remain highly successful at growing and retaining customer loyalty. 53% of people use a promotional product at least once each week. Getting a giveaway with your name in their hands will ensure that they are thinking of you and your services repeatedly. Some of the most popular promotional products are apparel, drinkware, writing utensils, bags and wallets, and technology.

PPE REMAINS AN IMPORTANT PLAYER

Personal Protection Equipment (PPE) will remain one the biggest categories for 2021, but hopefully by 2022 it will be the smallest! Face coverings could become a permanent part of our business and personal lives. This offers a perfect place to have your brand front and center. Also important are sanitizers, gloves, and acrylic barriers.

FINALLY TAKING DIVERSITY SERIOUSLY

Issues surrounding social justice and diversity took center stage in 2020 and have definitely reverberated throughout all industries from hiring more diverse workforces to seek out minority-owned suppliers and resources.

SUSTAINABILITY GROWS IN IMPORTANCE
Despite the significant impact of the pandemic on the global economy, sustainability has not been put on the back burner. In fact, it’s gained even more momentum. In many ways, the crisis has drawn more attention to the ‘unsustainability’ of many of our pre-pandemic practices, especially around product and supply chain expectations. Sustainable business practices are becoming as important to our end-users today as product safety, fair labor practices and supply chain safety were 10 years ago. Offering a sustainably sourced promotional product can assure your customers of your commitment to environment that we all live in.

SUSTAINABILITY GROWS IN IMPORTANCE
Despite the significant impact of the pandemic on the global economy, sustainability has not been put on the back burner. In fact, it’s gained even more momentum. In many ways, the crisis has drawn more attention to the ‘unsustainability’ of many of our pre-pandemic practices, especially around product and supply chain expectations. Sustainable business practices are becoming as important to our end-users today as product safety, fair labor practices and supply chain safety were 10 years ago. Offering a sustainably sourced promotional product can assure your customers of your commitment to environment that we all live in.

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